While healthcare coverage continues to evolve in the United States, becoming more complex each year, insurance brokers – the bridge between the insurers and company benefits packages – haven’t evolved.

National and regional banks are focusing on their top and bottom line growth, many times at the expense of their customers. Private equity is focusing on driving shareholder value, instead of customer value. Direct sales teams for voluntary benefits providers are hard selling their customers into coverage their people don’t need, and many times can’t afford. Brokers focus on gaining commissions, not providing the best products and services.